Effective as of December 1, 2009, podcasters, resellers, online affiliates, video producers,
bloggers, and other producers of consumer generated content, began to be regulated on
their endorsements and online testimonials by FTC Policy Guides issued by the Federal
Trade Commission, and failure to acquiesce can result in a hefty fine imposed by the
Federal Trade Commission.

The Federal Trade Commission has sanctioned It's final guidance to advertisers on how to
keep their endorsement and testimonial ads in line with the FTC Policy Act, Which address endorsements by consumers, organization, experts, & celebrities, as well as the disclosure
of important connections between advertisers and endorsers.

Under these FTC Policy Guides, advertisements that hallmark a consumer and bequeath his
or her experience with a service or product, as archetypal when that is not the "Case" will be
required to clearly divulge the results, that consumers can generally expect.

The FTC Policy Guides, also add new admonition to illustrate the long standing principle that
“medium connections are sometimes payments, or free products" between advertisers and
endorsers alliance, that consumers would not expect, "must be disclosed".

The FTC Policy Guides specify, that while decisions will be reached on a case by case basis,
the post of a blogger who receives cash or in kind payments, to review a services or product
is considered an endorsement. Thus, bloggers who make an endorsement or have an alliance
must disclose the material connections they share with the seller of the services or products.

The FTC Policy Guides also make it clear that celebrities have a duty to disclose their
relationships with advertisers when making endorsements outside the context of
traditional ads, such as talk shows events or in social media.

www. Build Abs Fast.net hold an internal standard of full transparency towards our readers
with respect to our relationships with advertisers and affiliate programs we sell, We Are also
in full compliance with the Federal Trade Commission's policies for social media disclosure.

www. Build Abs Fast.net Has affiliate programs with many Organizations, It links to sites that
lead to services or product purchases with these Organizations, That generate affiliate revenue
for www. Build Abs Fast.net

Conclusion

Have you gone over any review copy and testimonials you have posted with a fine tooth comb,
to be sure they’re compliant with the new FTC Policy guidelines?

If your website is classified as an "endorser" by the FTC Policy Guides, you should make
compliance your highest priority. The possibility of an hefty fine for non compliance should
be of a major concern.

This information does not constitute legal advice, nor should it be construed as such.

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Last Modified On:

12- May -2012

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